In another
sign that the industry is moving toward a hybrid market, fewer e-book buyers
reported buying only digital titles this spring than a year ago. According to
Book Industry Study Group’s newest edition of "Consumer Attitudes Toward
E-Book Reading" report, the percentage of e-book consumers who exclusively
or mostly purchase e-books fell from nearly 70% in August 2011 to 60% in May
2012. Over the same period, the percentage of survey respondents who have no
preference for either e-book or print formats, or who buy some genres in e-book
format and others in print, rose from 25% percent to 34%.
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