Inkling Turns Web Searches into New Storefront For Digital Books

In a development that aims to raise the level of book discoverability while also offering an "end run" around Amazon, Inkling, a software developer specializing in creating multimedia content for the iPad, is launching the Inkling Content Discovery Platform, a way of structuring Inkling content that can be indexed by Google and link Web searches directly to enriched and saleable content within a book. Inkling CEO and founder Matt MacInnis will debut the ICDP technology at the Digital Book World conference in New York on Thursday.